We don't have a wall of customer logos to show you — Starlog is early, and we'd rather be honest than invent one. So instead of a testimonial with a stock photo, here's something truer: a clear picture of the person we built this for. If you recognise yourself in it, you'll understand the product faster than any feature list could explain it.
The owner we picture
Picture an owner who runs a small restaurant and, on the side, manages two rental properties. Not a finance professional — a person who is, all at once, the buyer, the bookkeeper, and the one who drives to the supplier. Receipts arrive all day from every direction: a market bill, a card slip for kitchen repairs, a hardware-store receipt that's actually for one of the rentals, a fuel receipt that could belong to either business.
At year-end, all of it lands in the same shoebox, and a weekend disappears trying to remember which receipt belonged to which business — and which faded to blank in the meantime.
This owner doesn't need an approvals engine or corporate cards. They need to stop losing receipts, and they need the restaurant's books and the rentals' books to never touch each other.
The before
If that's the shape of your business, you already know the failure modes:
- Commingling. One shoebox, two (or three) businesses. Separating them in April is archaeology.
- The fade. Thermal receipts go blank in a glovebox over a summer. The expense was real; the evidence isn't.
- The reconstruction. A weekend at tax time spent rebuilding a year from a card statement and guesswork — and quietly donating back every deduction you couldn't prove.
The shift
Nothing about the work changes except when it happens. The receipt gets captured the moment it's in hand — at the counter, in the van — instead of months later at a kitchen table:
- Snap it, and OCR reads the merchant, amount, and date off the image while you're still standing there.
- Tag it to the right business on the spot — restaurant or rental — while you still remember which it was. The per-company separation is real: each business gets its own receipts, categories, and folder, with no bleed between them.
- If a helper or contractor picked something up, they submit it from their own phone on a free seat, and the owner approves it before it touches the books. No per-seat fee, ever.
- Everything backs up to the owner's own Google Drive, in a clean per-company year-and-month tree — so the receipts live somewhere the owner controls, not locked inside an app.
Then the weekend that used to vanish becomes a single tap: export a year as a spreadsheet plus every image, one bundle per business, ready for the accountant — or Tally-ready in India.
The honest part
This owner is an archetype, not a quote we dressed up — and the product is early. There's a 30-receipt-a-month ceiling on the free tier after a six-month welcome window, it's mobile-first, and if what you actually run is a finance department with policies and cards, this isn't built for you. But if you saw your own glovebox somewhere in the paragraphs above, then you're not a market segment to us — you're the exact person the whole thing was designed around.
The takeaway
The owner we built Starlog for isn't a persona on a pitch deck; they're someone holding a fading receipt in a parking lot, running two businesses out of one shoebox, dreading April. If that's you, the fix isn't more discipline — it's moving the work to the moment of purchase and letting each business's receipts file themselves into your own Drive. That's the whole idea. Come along — we're early, and honest about it.